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Jul 15
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TiVo for Dummies
Category : SEO & Marketing Business
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Welcome to TiVo For Dummies! Let’s get one thing straight: You’re certainly no dummy. Like most people, you specialize in a few chosen areas. And, like the rest of us, you occasionally feel like a dummy when trying to use something unfamiliar. Locating a rental car’s windshield wiper switch almost always makes me feel like a dummy, for example. Because you’ve picked up this book, you probably know something about TiVo. You may have heard the word or concept, or perhaps seen a friend’s TiVo in action. You might own a TiVo, and know how to make it do what you want — sort of. But you want to know a little bit more. This book helps you, whether you’re thinking about buying a TiVo, struggling with a TiVo, or just want to use your TiVo a little more efficiently.
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You’ve been thinking about starting your own business, but until now, it’s been just a dream. After all, you’re a busy person. You have a full-time job, whether it’s running your home or working outside your home. Or perhaps you’ve been through some life-changing event and are ready to take off in a new direction. Then the economy took a turn for the worse, and you were understandably reluctant to make a big career change. Well, I have news for you: Now is the perfect time to turn your dream into reality by starting your own online business. Individuals just like you are making money and enriching their lives by operating businesses online. The clock and your location are no longer limiting factors. Small business owners can now work any time of the night or day in their spare bedrooms, local libraries, or neighborhood coffee shops. And there are new ways of making money online, such as starting a blog or starting a full-time business on eBay, which are becoming more viable all the time. If you like the idea of being in business for yourself, but you don’t have a particular product or service in mind at the moment, relax and keep yourself open for inspiration. Many different kinds of commercial enterprises can hit it big on the Internet. Among the entrepreneurs I interviewed for this book are a woman who sells her own insect repellent, a mapmaker, a woman who provides office services for the medical community, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, a young man who started selling electronics online at age 16, and several folks who create Web pages for other businesses. With the help of this book, you can start a new endeavor and be in charge of your own cyberbusiness, too.
Welcome to Search Engine Optimization For Dummies. What on earth would you want this book for? After all, can’t you just build a Web site, and then pay someone $25 to register the site with thousands of search engines? I’m sure you’ve seen the advertising: “We guarantee top-ten placement in a gazillion search engines!” “We’ll register you in 5,000 search engines today!” Well, unfortunately, it’s not that simple. (Okay, fortunately for me, because if it were simple, Wiley Publishing wouldn’t pay me to write this book.) The fact is that search engine optimization is a little complicated. Not brain surgery complicated, but not as easy as “give us 50 bucks, and we’ll handle it for you.” The vast majority of Web sites don’t have a chance in the search engines. Why? Because of simple mistakes. Because the people creating the sites don’t have a clue what they should do to make the site easy for search engines to work with, because they don’t understand the role of links pointing to their site, and because they’ve never thought about keywords. Because, because, because. This book helps you deal with those becauses and gets you not just one step, but dozens of steps ahead of the average Web site Joe.
The Quicken All-in-One Desk Reference For Dummies is a reference book, not meant to be read in any particular order. Just as you would pick up a gardening book and look to the Table of Contents and the Index for the particular flowers or shrubs about which you want to know more, I envision you picking up this book and seeking a path to the financial topics you want to study. You’ll notice that, unlike many other Quicken books on the market, this book does not refer to a specific version of the Quicken program. Although I’ve used the most up-to-date version of the program for my illustrations and examples, I’ve tried to make the book all-encompassing and useful to owners of any version of Quicken. After all, the rules for basic data entry in Quicken programs over the years have changed very little. I’ve tried to encompass that continuity and produce a book that can be read by more than the smallgroup who happened to purchase the current model. When it comes to finding your way around, I hope you’ll refer to the Table of Contents and the Index extensively, as they have been constructed with logic and significance in mind. They should lead you directly to the parts of the book that provide you with the information you need. I strived to avoid redundancy in this book, and yet there are certainly times when one topic requires material from another topic to make an explanation understandable. In these cases, I included cross-references to other parts of the book where you can flip to if you want related or, in some cases, more in-depth information.
Ithink that running or working in a small business is one of the coolest things a person can do. Really. I mean it. Sure, sometimes the environment is dangerous — kind of like the Old West — but it’s also an environment in which you have the opportunity to make tons of money. And it’s also an environment in which you can build a company or a job that fits you. In comparison, many brothers and sisters working in big-company corporate America are furiously trying to fit their round pegs into painfully square holes. Yuck. You’re wondering, of course, what any of this has to do with this book or with QuickBooks. Quite a lot, actually. The whole purpose of this book is to make it easier for you to run or work in a small business by using QuickBooks.
Here’s what you need to become your own accountant! If you love running a business, but despise keeping the books, this is the book for you! Revised throughout to cover the latest updates and enhancements made to QuickBooks, Quickbooks 2005 For Dummies covers the basics, walks you through the software installation, and guides you step-by-step through various accounting functions, including:
This book is jam-packed with instructions, advice, shortcuts, and tips for getting
My intent in these pages is to reveal the inner depths and hidden features of the Googling lifestyle, and to rescue you from the overwhelmed feeling of information overload. Actually, this book’s title has a double meaning: As Google rescues its users from a hopeless glut of online content, so does it save information from being lost in poor, wrongly worded searches. Google accomplishes that last part by providing many specialized features and tools, all of which are available to us, but many of which are not publicized much. Most people are unaware of Google’s most powerful and precise tools. Even in the core service — the Web search engine — Google silently and without hype includes features that, when known, make daily Googling faster, more powerful, and more targeted. Most people are astonished when they discover these brilliant Google features. Getting fast stock quotes or word definitions; finding shops in the local neighborhood; searching through pages in thousands of mail-order catalogues; finding files on government and military sites; locating certain file types; Googling over the phone; navigating search results without using the mouse; searching only the titles of Web pages; playing Google games at innumerable Google fan sites; plumbing the amazing Google Groups (one of the most remarkable reference resources in the world); using Google as a phone book; highlighting a word on any Web page and launching a Google search from that page; using the Google Toolbar to block pop-up ads . . . I could go on. And, in fact, I do for the next few hundred pages. So, what is this book about? Without conceit, I can tell you that these pages are about your virtual life, your online intelligence, and your informed citizenship in the Internet nation. Whichever translation of this book you are reading, whatever country you live in, the beneficent informational power of Google belongs as much to you as to anyone.
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
At twenty-two, Alan Corey left his mom’s basement in Atlanta and moved to New York City with one goal in mind: to become a millionaire by the time he was thirty. His parents and friends laughed, but six years later they were all celebrating his prosperous accomplishment?at a bar Corey owned in one of Brooklyn’s hippest neighborhoods. No, Corey didn’t climb the corporate ladder to build his fortune. In fact, he worked the same entry-level 9-to-5 job for six years straight. But by pinching his pennies and making sound investments, he watched a pittance blossom into a seven-digit bank account. In A Million Bucks by 30, Corey recounts his rags-to-riches journey and shares his secrets to success.
